Why Chelsea’s ‘No To Hate’ revival comes at the right time


The Blues launched the club-wide campaign in March 2021 in the hope of eradicating discrimination and hatred of the beautiful game forever, and as we enter the 2022/23 season that seems more important than never.

Chelsea have always been proud to resist the signs of intolerance shown by a number of fans representing their colors, but it looks like they will go even further in the new year.

A Stamford Bridge fan in 2021 wearing a Hate Racism t-shirt.

The revival began with a wide range of activities focusing on the four key pillars; race, gender, LGBTQI+ and religion.

Club staff, youth ranks and a young group of local supporters all took part in at least one of the one-on-one town hall sessions hosted by the Blues last week, where they discussed common issues in each of the areas in a space education and learning, followed by conclusions on how to address them.

The keystones of the four sections always remain the same, but every year there is something new for football fans to think about.

Ji So-yun

Ji So-yun pictured for Chelsea Women in 2021.

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The Black Lives Matter movement had inspired clubs across the Premier League and across Europe to kneel in support of change for nearly two seasons, which teams have now agreed will have a bigger impact if it does. was only made for “big games”. .

In other words, it was losing its value and starting to look more like an obligation than an actual statement, with players like Wilfred Zaha and Michail Antonio eventually rejecting the idea.

The new season will also attract more people into women’s football, following a very successful and record-breaking Euros tournament in England, with Chelsea kicking off the WSL campaign at Stamford Bridge.

Chelsea women

The women’s team has not played a WSL match at the Bridge since 2019.

So, in what should be 10 growing and eye-opening months of football, the extra support and attention given to equality awareness will be vital to its success, and the No To Hate campaign ensures it will start as soon as possible. the beginning. root.

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